Public Education & Awareness Campaign
Public Education & Awareness
The extensive, ongoing public education and awareness programmes conducted by BCWA aims to change public perception, attitude, behaviour and action concerning breast health. The message cannot be emphasized enough, that early detection and timely medical treatment of breast cancer are crucial in increasing the chances of preventing premature deaths. BCWA continues to hold exhibitions, talks and workshops that are conducted in different languages to educate the public on breast health awareness. Specific topics are covered during these public educational and awareness programmes such as:-
- Methods of early detection of breast cancer including mammogram, clinical breast examination and breast self-examination;
- Benefits of early detection and time medical treatment including testimonies given by breast cancer survivors;
- Adopting an energy-balanced lifestyle at a young age to prevent non-communicable diseases including cancers.
In 2017, 209 public education and awareness programmes were conducted by BCWA which benefited 17,216 people. Exhibitions and road shows organised by BCWA and other partners at public venues played an important role in promoting breast cancer awareness.
Educational materials in local languages containing information on breast health were distributed to members of the public during these events.